From our enviable portfolio of premium brands pre eminently positioned in the spirits industry to landmark structures that have won worldwide architectural acclaim we have constructed our legacy on perseverance quality prestige innovation and creativity.
Our exclusive emphasis on quality began in Santiago de Cuba where on February 4 1862 Don Facundo Bacardí Masso purchased a small distillery and revolutionized rum making. After careful and systematic experimentation with a variety of ingredients aging and blends Don Facundo created a new smooth light bodied spirit BACARDI rum what the world now knows as premium light rum.
These new BACARDI rum blends were a delight to the residents who were accustomed to the local ron that was crude and harsh. Cubas emerging middle class welcomed the taste of smooth light bodied aged and mixable rums branded with an elegant intriguing black bat on the label.